Hey guys its Michael Pedrotti here again and thanks for checking out our Lead Funnels Review.
You may have seen it around but what exactly is it?
Lead Funnels is the latest book from the marketing mastermind, Russell Brunson. During the initial phase of your inbound sales strategy, you will connect with your leads that you have sourced in a variety of ways.
But, among all your leads, the most valuable ones will be the inbound leads.
Just quickly, Lead Funnels is worth the pickup. At only $7 there is MASSIVE value in this. Simply click the button below. BUT if you’re still unsure, then read more about our Lead Funnels Review.
Before we dive right into our Lead Funnels Review, its important to understand exactly what are Inbound Leads.
An inbound lead is any person who has visited your website and identified themselves in some way. Off all your lead sources, inbound leads will typically have the most context around the specific interests of the buyer, and according to some studies inbound leads cost 61% less than any typical outbound lead campaigns, and the chances of conversion are almost twice.
So, now that you know how important inbound leads can be, the question is: how can you effectively generate new leads?
The answer to this question will vary depending on your market, your target audience, and the money you are willing to invest in this marketing technique. But, ask any Internet marketer, entrepreneur, and they will all point to one technique, and that’s the marketing funnel.
Undoubtedly, leads are the backbone of any company (regardless of its size), but unfortunately, in the current marketing scenario, no marketing technique is easy, especially when almost all firms and multinationals corporations are investing millions in refining their marketing channels, just to connect with their potential customers.
But don’t lose your heart because there is a multi-million-dollar company with over 100,000 active users who is willing to share their own lead generation funnel strategy with everyone.
The company is called clickfunnels and their product in which they discuss their exact lead generation secrets that helped them move from zero to a multi-million-dollar business is called Lead Funnels.
Lead funnels is essentially an e-book written by Russell Brunson, who is the CEO of ClickFunnels.
This e-book will cost you only $7 but is surprisingly composed of 172 detailed and informative pages full of illustrations, diagrams, and examples of some of the best and most successful lead generation pages on the Internet.
Understand that lead generation is probably the most important objective of any marketing campaign. And no matter how much money you invest in different platforms to generate traffic, you will never generate leads if you don’t understand the basics of conversion optimization and the value of building long-term relationships with your prospects.
In this e-book, Russell walks you through the different steps and strategies he and his team have implemented to create marketing campaigns for his own brand.
In total, in this book, Russell talks about nearly 114 unique and high conversion sales funnels that you can freely implement in your own marketing campaign to further grow your online business.
Next up in our Lead Funnels Review, we will show you exactly what is included.
If you are interested in understanding the basics of marketing funnels, then there is absolutely no resource to learn and understand it better than Lead Funnels.
The history section starts by introducing you to pop-up ads and how popular they were back in 2000 – 2005 and how every marketer wanted to jump on the bandwagon because no one would want to miss “a one-time chance” to show their ads a million times for $50.
Pop-up ads exist – even today, and there are many marketers in very specific niches who are still generating good leads from this marketing technique.
Then, you are introduced to squeeze pages and given some basic information on what they are, what they were meant to do, and why they diminished with time and changing marketing scenario.
Finally, you are introduced to lead funnels and some essential factors that contribute to the making of a successful funnel.
This is the most crucial section of this e-book as it discusses different components and factors of any successful lead funnel strategy.
At first, you are introduced with the term lead magnet which essentially means attracting your audience by offering them something valuable in return and then finally leading them to your destination which in your case would be your email list.
Then you are introduced to landing pages and how you can implement your understanding of lead magnet to build up your email list.
Later in this e-book Russell discusses thank-you pages. Thank you pages are essentially the pages, where you deliver what you have promised to your newly subscribed email list member.
Finally, you will learn a thing or two about follow-up funnel, which essentially means communicating with your subscribers.
You must understand that there are two crucial factors of any successful marketing funnel campaign. The first is building a direct communication channel with your potential customers by building up email lists and the second factor is establishing and maintaining healthy communication.
Now that you know all essential components and factors of creating a successful funnel, it’s time to implement your knowledge to create one.
This section consists of five steps, followed by a few pro tips from Russell and his marketing team.
Creating a lead magnet to build value
In this step, Russell discusses some strategies to help you create your own lead magnet (product) that you can offer to your audience in return for their email address.
Creating a landing page
In this step, Russel discusses what goes into making a great looking, and conversion-optimized landing page to help you build up your email list.
Creating a thank you page
Considering that you have followed the first two steps properly, you should have already created your landing page, and now it’s time for you to create a thank you page where you can deliver your promised “lead magnet” to your subscribers.
To help you better understand how your thank you page should look, Russell discusses various aspects of DigitalMarketer’s thank you page as an example.
In this step, Russell discusses one of the essential factors of any successful marketing funnel campaign, and that is – your lead funnel will pay for your leads.
In simple terms, you as a marketer may have to invest money on advertisement in order to generate traffic to your website so that you can generate leads.
Considering that one lead will cost you $1, it’s easy to understand that for 1000 leads you will need to invest $1000. But you don’t need to spend $1000 directly from your pocket because in the course you are already building up your email list.
And, you can promote your products or affiliate products to your subscribers to cope up with ads spending as well as to generate profit.
Lastly, you will learn how to use email, Facebook, desktop notification, retargeting methods, etc. to establish a relationship with your subscribers.
Understand that if you want to promote anything to your subscribers without ending up in their spam folder, it is essential for you to establish a relationship of trust.
Before you bombard your subscribers with your product ads and affiliate promotions, offer them something more valuable. Something that will really help them build their business and that is how you will be able to improve your email open rate, click rate, and finally your conversion rate.
Well there you have it thanks for reading our Lead Funnels Review.
It really doesn’t matter if you are a beginner or an Internet marketing professional with years of experience under your belt.
If you want to promote your product online without having to invest hundreds and even thousands of dollars on banner ads that give you nothing more than 1% ~ 2% CTR then it is time for you to consider building email lists.
Not only does email list building gives you direct access to your potential customers’ inbox, but also gives you the power to create a long-lasting relationship that you can use in your favor to promote your or affiliate products to generate revenue.
Now, if you are seriously considering getting into list building and funnels, then you will need a guide to help you understand their basics, crucial steps, essential strategies, promotional techniques, and so much more.
And, there is only one guide that can genuinely help you with marketing funnel, and that is Lead Funnels.
The post Lead Funnels Review: IS THIS EBOOK WORTH GETTING? appeared first on Revolist.
The one thing that people are missing when it comes to Leadpages
While it may be one of the pricier options out there for landing page builders, there is a reason for it. What we have found is most people are missing out on what makes Leadpages special.
Look, we know you may have seen the other options out there, belive me. There is so much competition in this saturated marketplace, but youre come to the right place.
We have experience using most landing page software such as Clickfunnels, Builderall, Simvoly and more. So we can tell you EXACTLY what the benefits are.
So let me give you the run down why you should consider this software in my Leadpages Review.
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If you are developing landing pages for your website and are not having the easiest of times, then you should try Leadpages. It helps you develop the amazing looking (and functioning) landing pages in an interface that anyone can use.
The features that Leadpages offers in either of its plans would be ideal for you to work with. The plans have features that would be described as unlimited and therefore, you get to exploit all you can get from such software.
The pricing is quite inexpensive as it is a cost-effective rate that will guarantee that you get the best out of your subscription. The value you get from any type of plan of Leadpages is worth every penny that you paid for it.
However, the A/B testing is sort of limited when you purchase the standard version. This needs to be developed so that users get to benefit from seamless features that the software provides you with. This is even as you may develop numerous quality landing pages that you may want to create and include in your business website.
When compared with its rivals, Leadpages offers you with a cutting edge performance against some of the top rivals pitted against it. For instance, you are not restricted in the amount of traffic that you can work with-which applies for any plan of Leadpages that you may choose to work with.
Leadpages is amongst the best software that you could use because it comes along as an inexpensive software. The features are quite solid and effective, they have also been tested and proven to be effective in what they do. The elegant variety of landing pages’ templates completes the package that Leadpages offers its users and that makes it a favorite for users undoubtedly.
You could always get the best out of Leadpages if you understand each of its features and know how they will work for you. This article reviews the shortcomings that you may need to know so that you get a better understanding of Leadpages and know just what you should expect from this software.
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What Is Leadpages?
On a general note, Leadpages is popular software that provides you with a simple way of building quality landing pages for your website. It has been proven to be highly effective for use by either the small or medium-sized businesses. In some corners, it has been regarded as an effective way of developing the best moving landing pages.
Leadpages provides users with an inexpensive way of building quality landing pages. The landing pages are used by the business to either connect and engage with the audience, collect useful leads, and also close sales. You could also come up with useful pop-ups and alert bars in a simple manner and not only landing pages.
This article provides a review of Leadpages and analyzes its features, benefits, and some of the shortcomings it has. It would provide you with a better understanding of Leadpages.
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Features Of Leadpages
Leadpages is a landing page creator is designed to provide you with either of the following features;
Drag and drop features; when you want to edit the landing pages, you can use the drag and drop innovation to get that done
More than 100 free templates; you get to choose from several templates that you can work with
Numerous integrations; you can connect Leadpages with several integrations. For instance, you might want to use it with a tool used for webinars, marketing or even for CRM purposes
Acts as a host for your landing pages; you can let Leadpages host any of your landing pages as you still own the domain name for your website
Simple to use A/B testing; you could use this feature to analyze the performance of the different landing pages that you use for your website
Analytics are performed in details; apart from the inbuilt dashboard analytics, you get an easy way to operate through platforms such as Facebook Pixel, Google Analytics
A Call to action button; with Leadpages, you get the appropriate way of including a call to action from your audience through the landing pages.
Pros of Leadpages
It is inexpensive software that would help you develop quality landing pages; you do not have to incur too much to be able to afford to work with Leadpages. It offers you a cost-effective option that should give you value for your money
It is simple to use; the user interface that Leadpages is designed with is user friendly and even a beginner may be able to work with it. The features and functionalities are simple to understand and neither are they hidden-you could access them quite easily
You get an easy way to develop landing pages; Leadpages offers you an easy way to develop quality landing pages thanks to its highly effective features. You do not have to undergo a complicated process before you get the quality of lead pages you want to work within your website
You get the functionality of filtering the templates; with Leadpages you can filter the templates you are working with by your set parameters. You could either filter them by considering the one with a greater conversion rate or any other parameter
Integration capabilities; with Leadpages, you get to enjoy several solid integrations that you can work with. Leadpages are compatible with several software that you might be using and you would want to have them integrated for optimal performance
There are no traffic limitations; there is no limit in the amount of traffic that you may want to deal with in terms of using Leadpages. You could use as much traffic as you may want to deal with.
Cons of Leadpages
It does not provide you with options for customization; Leadpages as the software does not provide you with any options for customization. What you get is rather strict and lacks customization
The drag and drop feature is not the best you can get. It seems quite sluggish and difficult to work with
The A/B testing that you get from the standard plan is sort of limited in what you get for this particular plan
The options you get for your forms is sort of limited and does not offer you a variety of options to work with
There are no options that you work with in terms of enterprise
If you are using Leadpages for a casual purpose, it might turn out to be quite costly for your case
Leadpages has 3 pricing plans you can choose from, starting at $37 USD per month. However you save 37% if you decide to pay anually. So that brings the price down to $25 per month for the base plan.
Keep in mind that this plan is very limited compared to the pro plan when it comes to split testing your landing pages. Thats something to keep in mind if you’re selling products.
Generally, Leadpages offers its users three products that might come in handy for them. They are provided for any type of version that you might want to use in the Leadpages platform. The three core products are;
This is the primary role of Leadpages which works to provide you with a way to create and design your landing pages as you wish to have them. This is done simply and you should be able to take advantage of the functionalities to upload some of the best landing pages that you can upload for your websites.
You should be able to have an easy time using this core product from Leadpages if you have experienced a similar tool in the past. It works just like a theme-based CMS works for the case of blogging platforms such as WordPress.
To use Leadpages, you will have several templates of landing pages to choose from. They come in a variety of options so you should get one that matches the type of content you want to upload or the type of business you deal with. You can then add content to the template, the content here would comprise paragraphs of the description of the products and services that you deal with.
The vast library of templates that you can choose from as far as landing pages are concerned guarantees that you may not miss one that suits your needs. There are still some developments being done for the templates so that their qualities are much enhanced to meet the needs of you as the user.
A major shortcoming is that the templates do not offer you the ability to customize them as you may imagine. Similarly, the drag and drop feature is not the best you can work with.
Pop-ups can be used by the users to be implemented on landing pages and for any other page, you might want to add it for your business website. They are normally included on a landing page to maintain or engage the visitors or users before they leave-they prevent users from leaving your website.
What happens is that they are triggered whenever they sense that a user wants to leave the website. It works to capture the attention of leads from the traffic which you might have lost if not for the role of the pop-ups.
Leadpages comes across that makes this innovation easy to use and you do not have to be an experienced coder to get this done.
If you want to pass a message to a user when they are going through the website, you could make use of the Alert Bars. Alert Bars provide you with a way of sending your notifications to the users without interrupting them in any way. This makes Leadpages easy to use and users can also use it effectively while avoiding interrupting their users while they use any type of device such as mobile phones.
Leadpages does a recommendable job at this as it provides users with a functionality that is easy to set up and update. Just like the pop-ups, you do not need to know about coding to get the best out of this core product of Leadpages.
Should you get Leadpages for your landing pages?
If you want to develop the best landing pages for your websites, then you could take advantage of Leadpages. It provides powerful software for this and features are quite effective for getting this job done for you. You also enjoy working with its functionalities that are quite easy to use yet highly effective in getting the job done as you might want in the final results.
Final Verdict: Leadpages Review
As a landing page builder or developer, Leadpages does a proper job of any of those who want to use it. Its top performance is guaranteed to provide you with all you need as far as creating quality landing pages is concerned. All this you get for an inexpensive price that would be ideal if you are just beginning and would not afford a rather costly alternative.
GET A 14 DAY LEADPAGES TRIAL NOW!
However, if the A/B testing is improved for the Standard plan, then it would just be perfect. Customization would also be of great use to any of the users of Leadpages. However, unlike its competitors that are a far cry from its level, Leadpages is a top performer.
The post Leadpages Review: 10 REASONS WHY ITS THE BEST LANDING PAGE BUILDER appeared first on Revolist.
Today we are going to be talking about one of my favorite freelancing platforms, Legiit. In this Legiit review im going to tell you:
Why use Legiit
How to make money on Legiit without having your own service
First hand experience of using Legiit from every aspect of the platform
I’ll also show you how you can make your service stand out from the crowd and get sales before most people do!
So lets get into it!
What Is Legiit?
Legiit comes across as a platform that you can use when you want “gigs” done for you through outsourcing. You would need this because you simply can’t do everything alone when you are trying to develop an online business; some outsourcing will be necessary.
This is mainly because outsourcing may provide you with some of the best, industry standards services that will give you time to focus elsewhere on your business.
Alot of the freelancers are professionals and experts in what they do and they have the best knowledge of how to get the job done. Therefore, the quality of the work done is up to the industry standards.
What Legiit offers is a digital marketplace that provides numerous buyers and sellers the ability to connect. They will then exchange the services (from the seller) and their needs (from the buyers).
Legiit offers them security as all the works shared will exclusively be between them. The platform not only provides a secure platform but also makes the whole process cost-effective (and fair) for either of the two parties.
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What Makes Legiit Unique?
Legit has been in existence for slightly more than three years, yet has been able to be quite popular. It has reason through the ranks beating some of the already existing platforms and is currently amongst the top ones in the list. What makes it a unique platform?
Legiit is designed with an intuitive design and timeless quality that makes it a favorite for its users. It comes across as a platform that has polished its features and bridged the gap that other platforms have been unable to bridge. In the present day, you would be able to realize its significance more than its rivals that have undergone the test of time.
It targets a specific niche of the market and does not generalize the whole market and this provides its users with an unmatched experience. For instance, if you are a buyer in Legiit, you will not have to go through irrelevant listings instead you are directed to what you are looking for exactly.
This should be able to save you enough time as a digital marketer and it also enhances efficiency through the whole platform.
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Benefits Of Legiit
When you decide to work with Legiit as a digital marketer, you get at your disposal some of the largest active Facebook groups. The group provides you with access to some of the most experienced professionals in what they do.
You may get the best advice and support that will guide you through your activities. The professionals focus on areas such as Digital Marketing, web development, and other sectors.
A major reason why Legiit is a favorite is because of its professional support team that can solve any disputes between buyers and sellers. You may also contact them if you are having trouble with the technical issues and other technical complications within the platform.
As a member of Legiit, you may also enjoy its community engagement features that bring onto the table ideas from members within the platform. You could air your ideas on how to better the platform. Similarly, this acts as an incentive that leads to sellers coming up with quality material.
As an affiliate you could earn a commission for recommending a product to the marketplace. You could either withdraw the earnings from your affiliate activities or even use them to purchase a product you want. This works for buyers who are in the professional sector, they would recommend a product to their friend who makes a purchase, they earn commission and use their earnings to make a purchase; quite convenient.
Legiit provides a cost-effective way for buyers and sellers to get the most out of their activities. Either of the two does not have to incur expensive expenses when they are seeking for the best services or products like in a normal scenario.
Legiit bridges the gap and helps professional freelancers sell their products and services in a platform where security is guaranteed for both buyer and seller.
However, Legiit has several shortcomings that cripple its activities. For instance, as a seller you can’t disable a link from an affiliate so you may just lose a significant percentage of the cost of your product or service if it is sold through an affiliate.
Payment through PayPal may not work for those without an account in PayPal. However, you could use the credit card option which comes through this year.
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My Experience On Legiit
I am what you call a typical user on Legiit. I don’t have many services. But I use Legiit as a buyer, a seller and as an Affiliate.
When you go to buy a service, they only offer Paypal. They used to offer credit card processing but it was getting abused too much. So now if you want to use it through credit card, you MUST use it through Paypal.
But honestly, if you’re dealing with any kind of online sales, you should be using Paypal anyway.
If you’re selling products and services, then you can request a payout via Paypal or Payoneer.
Another bonus is that it only takes about 24 hours to get your money from your Legiit account to your Paypal.
Now lets get into what its like using Legiit from different perspectives.
As An Affiliate
Most of the rival platforms do not offer affiliates with a simple way to promote a service like Legiit does. It beats its closest rivals hands down. One thing to be aware of is that you can only promote a service if you have purchased it previously.
This stops people from trying to sell you a $1000 service that they have personally never used befroe.
The commission are also much more lucrative on Legiit than other platforms. Unlike some of the other platforms that only pay for new signups, Legiit also pays you 15% commission for services that are bought by users who use your affiliate link.
As a seller
Since Legiit does not have as much competition as other platforms, sellers can get an easier time to get started and getting their testimonials/social proof ready.
Just look at the reviews that these guys have on their services.
This means it is less competitive than other marketplaces, so you can take advantage of this and sell your products and services at much higher prices than you would with other platforms.
As a buyer
As a buyer on Legiit you will generally see services at a more “premium” price compared to other platforms.
But there is a reason for this (something you shouldnt ignore!)
From my hundreds of orders on the platform, you receive a MUCH higher quality of service compared to other marketplaces like Fiverr etc.
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Legiit Review Conclusion
In my opinion, Legiit is a great platform that you should make apart of your workflow. It’s also free to make an account to check out the services on there to go take a look at whats on offer!
How about you? Have you got a service on Legiit? If you do post what you offer and your username in the comments below so people can check it out (No links though)!
The post Legiit Review: A BUYER AND SELLERS PRESPECTIVE! appeared first on Revolist.
As an online marketer, you would want to develop your funnels for any type of activity that you may want to engage in. There are several software that you can use for the building of your funnels. This article discusses ten of the most effective that you may want to go for.
The best sales funnel builders are not only effective in online marketing as they have other uses too. They could also help you in your hosting activities such as the case when you want to host a webinar.
A sales funnel builder helps you keep your website visitors within your reach for a specific period. This helps to deal with those visitors that come to your website yet are not ready to purchase your business.
About 90% of your website guests peruse your website when they are not ready to make a purchase. Through the website however, they may want to provide useful information on how you could contact them, which they will give in exchange for valuable content you might offer.
Some of the best sales funnel builders you can choose to work with include:
Kartra comes across as one of the best effective funnel builders because of its features that are easy to use. It is a simple funnel builder that does not require a lot of complications before you get the best out of their functionalities.
It comes across as a funnel builder that has it all in one package as it makes the whole process of hosting and marketing of any online business to be quite an easy task. Some of its features include;
Provides funnel templates that you can just fill with your business’ details
Ability to host videos that you can use to campaign through your funnels
A helpdesk for technical support
The kartra calendar that helps you make bookings and plan your activities
Ability to develop membership sites for exclusively authorized members
An effective management tool that gives you ultimate control for assigning your affiliates, setting commissions, and managing the payouts for the affiliates. This also provides you with a way to monitor your business‘ affiliate program
However, Kartra is quite costly when the list of your business grows, and if you are just beginning.
This is arguably the most popular funnel builder you could get out there today. It offers functionalities that provide its users with the capability to develop quality landing pages, sales pages, and also develop webinars. Clickfunnels is designed to improve your knowledge when it comes to developing sales funnels, prospecting, and building an email list, or even closing on a sale.
The major setback from ClickFunnels is that it requires an experienced user to get the best out of it.
This is a different type of sales funnel builder when compared to most on this list. Some of its features are;
An editor that works through a drag and drop feature
Ability to convert website pages created by this software into Accelerated Mobile Pages
You also get the benefit of working with sub-accounts and Dynamic text replacement
Convertri lacks several useful features such as automation, affiliate, or even a membership site.
Although a different type of sales funnel builder, ThriveCart has some of the qualities that can get this done in an advanced manner. It brings an excellent feature onto your sales funnel and the pages of your websites. Some of its features are;
You get a lifetime offer
Access to both upsells and downsells
An affiliate center for managing affiliates and their payouts
The shortcoming of this sales funnel builder is that it does not have enough templates, lacks a tool for managing affiliates, and does not have a membership site.
Thrive Themes is an assembly of useful tools and plugins that you can use for your WordPress account. The tools can help you develop pages, websites, and even host courses. You could also find them handy if you want to generate sales. Its features include;
Leadpages comes across as one of the easiest to use funnel builders in this list. This is thanks to the drag and drop features and seamless customization ability you can work with. You could take advantage of this and develop some of the best landing pages and also generate more leads. Its features are;
You can work with membership sites for specific members only
Ability to create useful videos
You can work with heatmaps and clickmaps
OptimizePress has been used to develop the best landing pages that are meant to improve the conversion rate of online platforms like websites. It also works to promote your offers to the audience you are exposed to. The features are;
You have page templates to work with
Membership sites for only invited members
Free photos you can work with
Just like ThriveCart, this is an effective shopping cart software. Its features are;
The most effective sales funnel is one that should be able to provide you with solutions when it comes to making sales online. You should consider either of the following before you make your choice on which one to use;
Value for the amount and expenses you incurred for the sales funnel
ClickFunnels integrations help you get the utmost best out of your activity when working with ClickFunnels.
This can be done through the fact that ClickFunnels is compatible with several software that makes you accomplish some important activity.
Some of the most common integrations include;
Integration with Mindbody
Mindbody exists as a cloud-based software that is used for the management of business activities. They are best used for the development of business in the industry of spas and yoga services. Mindbody has been put to use by close to 30 million users that come from 130 countries.
The integration of Mindbody and ClickFunnels makes the whole activity worth your time. This combination leads to greater control over the management of incoming leads that is noticed in the ClickFunnels account. As a user, you will have the ability to get access to important details and information about the visitors (leads). Such information is important for your funnel activity and they include names of the leads, their email addresses, and their contacts.
The integration of Mindbody and ClickFunnels works a great deal to manage already existing customers and clients to a particular business. You will be able to monitor several important factors that will help you get the best out of your efforts in the funnels you build. For instance, you get a clear knowledge of the stability of the business‘s client base. You will be able to get the advantage of your loyal customers and increase the number of sales that you successfully make to them.
It is proven that you are more likely to make a sale successfully to a customer that you have worked with in the past, than a new one. When you integrate ClickFunnels to your efforts in Mindbody, you get a better chance of reaching out to new customers and clients. This integration works to improve your relationship with prospective buyers and push them towards purchasing from you. You will then be able to realize an expansion in your customer base.
Integration with FreshSales
Freshsales exists as a CRM entitled to improve your sales through the use of Artificial Intelligence to get that done. It works through gadgets such as phones, emails, and capturing of activity of visitors to your web pages or blogs. You can take advantage of Freshsales CRM and use both in-built phone and email to get the best lead out there. You are also able to engage in conversation with your visitors and also manage sales through a pipeline well.
Through Freshsales, users can get the attention of the visitors to their websites in an automated manner. This is done considering the activities and the way the visitors interact. You get to access information about customers and also be aware of their touchpoints within a particular website. They will be shown on a dashboard, on the score leads and they may also be updated. Updating will be done on the profile of a particular customer.
When you integrate Freshsales with ClickFunnels, you get the advantage of having an easy way to send leads directly through to a sales CRM. You will also have an easy time when it comes to managing customer databases-this will save you enough time and will also not take too much effort to get the task done. You will be able to realize enhanced efficiency for any of your activities.
Integration With Proofbros
ClickFunnels could be easily integrated with Proofbros to get the best out of your activities in the future. Its ability to generate and direct leads for your benefit just makes this a worthwhile combination.
As such, you can enjoy all the functionalities that come with this integration. The main use of Proofbros is to help in the development of the websites that their users own. It does this by providing seamless customization features that they can work with. All this is included so that you can put all your imaginations into action.
When you integrate ClickFunnels to MailChimp you get an easy way of syncing any of your contacts. This happens when you have to sync contacts from the former with lists of MailChimp. Users have found it useful when they need to assemble leads from ClickFunnels and have them imported in an automated manner to an email list that exists in MailChimp. Another benefit of this integration is also that you get to work with automated marketing as well as effective nurturing features.
This integration makes it simple for you to exchange manual repeated tasks through the use of automated campaigns. All of this increases efficiency by getting the work done within the shortest time possible and without the need of using too much effort. You get enough time to deal with other activities concerning your business.
Other integrations of ClickFunnels include integrations with both ManyChat and Keep. Both of these are included to provide you with the best performance that you can get out of ClickFunnels. You get to enhance efficiency through your activities when you get the quality and optimal design that each of the two software is designed with. The integrations work to provide you with a hassle-free time whenever you want to do something out of the ordinary for the benefit of your online activities.
Clickfunnels Intergrations Roundup
As indicated in this article, integration between ClickFunnels is an important feature that works to provide users with a one-of-a-kind experience.
They can get their work done efficiently thanks to the sort of short-cut that the integrations work to provide them with. For instance, integration with Proofbros makes the whole process of managing leads quite a simple task.
The post 4 Must Have Clickfunnels Integrations (INCREASE SALES AND OPT INS) appeared first on Revolist.
Traffic Secrets is guaranteed to offer you the best way that will be a breakthrough for your business. This is especially if you have just begun using sales funnel as a means to get the best out of your business activities. The teachings in Traffic Secrets are inspired by an online marketer who made more than 1 million dollars in less than 24 hours. This is why this story would be best for you!
Traffic Secrets have several benefits when you use it to improve the returns that you get from using sales funnels. You should get it if you want to have more traffic in your sales funnel than you currently have. This will work to improve the probability that the conversion rate would be much better.
It helps you discover everything about traffic in just a single course. You not only get a sneak peek about how to deal with traffic for your benefit but you get an all-in-one bundle
The brains behind Traffic Secrets are some of the most well established online marketers the world has ever seen. Their experience should be enough to bring the best out of you as an online marketer as far as sales funnels and user traffic are concerned
You will have access to well detailed and comprehensive information that would help you a great deal. You get advice about the technical part of online marketing such as how to properly set up FB pixels and also the best way of leveraging through Google
The course of Traffic Secrets is offered in a well-structured manner. The course begins from the basic and easy to understand information and then works its way up to the more advanced stuff that you need to know about
You will be able to get access to invaluable insights about how to create ads that will guarantee a high conversion rate. You also get to know about the types of mistakes to avoid making.
It is quite affordable considering the value of tricks and skills that you get to learn about
Some information that is included in the course needs a little update so that they are relevant to the present online marketing scene. For instance, the keyword research tools are a little bit old fashioned and not used in the present day
When it comes to copywriting-a module in the Traffic Secretscourse-the content here is a little too shallow. A lot of ideas are not covered and this particular module would do with a little detailed coverage. However, you could just skim through it and get a better understanding through another course that covers it in-depth
Purchase of the ideal course is done in a sort of tricky manner
Traffic Secrets is ideal for any type of business owner that seeks to increase traffic through their online presence. This would work either for their websites or any other online activity that they may engage in such as blogs or anything else. When you increase the number of people visiting your site (traffic), then there is a high probability of you improving your business‘ conversion rate.
If you do not have the best understanding of how to attract more traffic to your business, then Traffic Secrets has got your back. It trains on the best way of traffic acquisition by beginning from the basic and simple way to get this done. Thereafter, it gets to a more advanced part.
If you are also seeking to acquire fresh leads for your business, then this would work for you too. This is because the market is designed in a sort of complicated manner. Therefore, for you to redefine your business and attract a new niche of customers or traffic you will have to employ a new tactic than the one you had been using formerly.
If you have been working to promote and sell your physical product through an online platform and would want to exploit your capabilities. For instance, you may want to have an online platform leverage their activities for your benefit; so that you get increased free traffic. This could be done for any online shopping platform out there that you may want to work with.
For some types of business, Traffic Secrets would not be your ideal solution due to several reasons. For instance, if you are satisfied with the traffic that your business enjoys at the moment and would not want in any way to have more.
It would also be wrong for you to sit through the whole course when you could only pick minor parts of the course that would work for your business. It is quite a long course and would consume much of your time. The time which you would have been able to put too much greater use for the growth and development of your business.
All in all, if you are curious and want to get beyond the boundaries set on the amount of traffic that you get for your business, then you should try the Traffic Secrets. You will get a better understanding of the underlying ideas and concepts that will enable you to generate greater traffic for your business.
You could also get fresh traffic that is significantly different from the one you were enjoying previously; especially if you are targeting a new niche in the market. It is recommended also because it does not take too much to get the course!
In the present rivalry for online dominion, the most important and useful weapon used against rivals is rallied through marketing funnels.
Each firm wants their websites to develop affecting funnels that would improve the conversion rate of the visitors on their websites. Proper use of funnels is important by any marketing team that would want to get the best out of their marketing efforts online.
Knowing producing thorough and working marketing funnels provide marketers with successful gains on the online platform. That is why most marketing teams are seeking proper knowledge of how to develop funnels. They would be better informed through funnel hacks.
The most effective funnel hacks should provide you with an effective tactic that would see you profit from any online marketing campaign. They work through informing you of important data concerning the market. The unprecedented access to this type of data about the market should enable you to profit from any of your online activities.
The best funnel hacks ideas are destined to be effective and provide you with success. They prove to provide you an extra edge against your competitors because of the effectiveness of their functionality.
Funnel hacks are for anyone that would want to scale their business activity using the best and effective strategy-Funnels! They will provide you with a clear description of the performance of your online activities and every strategy that you would have applied within a specific period. You would then use the funnels to gauge your performance. Later on, you could decide on what action to take to improve the performance of the funnels.
On a general note, funnel hacks are developed for those who want to scale and increase the number of clients who they are exposed to. This would then likely improve the probability of improving the conversion rate. Some of the people that would find funnel hacks useful include;
When you pay upfront for Funnel Hacks, there are some other training that you will go through. All of them are designed to provide you with an effective way of improving your marketing or scaling your business. Some of them are discussed below;
This is a video that runs for three hours and trains you all about the building of funnels. You get a better understanding of the principles and standards that guide the funnel building process. The video showcases 9 types of funnels and explains how they are effective.
This is a video that goes for more than fourteen hours and which seeks to educate you about everything concerning funnels. You get to understand about the hacking of funnels, sales, and webinarfunnels, you also get to learn about fast product development.
This is a membership site that is separated from the rest and is quite important for you. It educates on the traffic sources that have been tested and found to be effective. The videos get updated when new strategies are invented or discovered. Some of the sections here include media buying hacks, social media hacks, and solo Ad hacks.
Just like the Instant Traffic hacks, the inception secrets are located in a distinct membership site. Through this course, you get a better understanding of how to make sales through online platforms and helps you develop a structure when you are not satisfied with the rate of sales.
You should know that funnel hacks were established by some of the most influential individuals that are in this field. They previously worked as online marketers and they used their experience to develop and design an effective inclusion that any online marketer could use to improve their performance. You should be able to notice the edge that you have against your rivals as far as online marketing is concerned.
Your success is guaranteed as you will have at your disposal data and information about your potential clients. The information you can access provides you with a way of making decisions and improving your conversion rate.
You also get a 3-month money-back guarantee when you choose to try funnel hacks. There are no strings attached when you want to get your guarantee back. Which is a good thing on your side in case you are unable to get the best out of it?
If you are not satisfied with Funnel Hacks, then you could claim a refund. You would get back every penny you paid for the program and you will not be faced with any stress or hassle for this refund process.
Funnel Hacks is an innovation that seeks to help you reap the most out of your online activities as a marketer. It would be disappointing if you are unable to match the competition levels set by your competitors. That is why Funnel hacks are designed to give you an edge over them.
You should note that there are fraudsters that would take you for a ride through specific online programs they promise to offer you the best funnel hacks ideas. Such type does not provide legitimate solutions and would instead lead you astray of what you want to achieve as a marketer.
The post Funnel Hacks Review: IS IT STILL WORTH GETTING? appeared first on Revolist.
The massive majority of marketers aren’t psychologists.
But many popular marketers regularly employ various psychological sales techniques when attracting customers. Clever marketers use psychology to attract as well as engage clients, and force them to buy.
I think you’ll all agree with me when I say:
It’s getting more and more difficult to convert cold website visitors into leads and even more into paying customers.
Well, there’s no surprise considering that currently there are over 650,000 revenue generating ($1k annually) online stores in the world.
The competition is just massive!
But the problem is that many online companies are paying little attention to their customers buying habits and psychological factors.
In today’s post, I’m going to show you some psychological online sales techniques you can get ideas from and to test out on your own business.
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REDUCE DISTRACTIONS TO INCREASE YOUR REVENUE
Seller and buyer relationships have some very interesting traits.
Usually, when sellers are trying to sell something online, they’re overloading their websites with information and various action options hoping that it’ll help increase their sales.
But that’s so wrong…
Because customers make a decision to buy faster when they’re able to focus on the product without any additional distractions.
fewer forms to complete…
less information to read…
and even… fewer products to choose from!
Yes, that’s right.
Don’t let your potential buyers think about anything other than the product you want to sell them.
I’ll explain why:
The more visual inputs and action options your visitors have to process, the less likely they are to make a purchase decision.
This is because instead of letting your potential customers to focus on what you want them to do, their attention is pulled every which way causing them to actually miss out on the action you want them to take.
And very often, that leads to lost conversions…
So to avoid this, you need to find out which distraction are the most harmful to you and how to fix them.
Build Registration Forms That Convert
Let’s face it:
When browsing the internet, we become very lazy and capricious people.
And this particularly occurs when we have to complete various long forms in order to get or buy something.
Look at this image.
Which registration form are you more likely to complete?
I have no doubt that you have chosen the secondone.
The problem is that we’re just too impatient for those time-consuming tasks… And if we’re uncertain whether we really need that product, we are more likely to close the browser window than complete those massive registration forms.
And various online studies confirm just that.
For example, Marketo conducted A/B testing on its registration form to find the best performing version.
The company tested forms with five, seven and nine fields.
The short form with only five fields produced an average conversion of 13.4%, with a cost-per-lead of $31.24.
Adding additional company information fields — number of employees and industry — to the form, dropped conversion to 12% and raised the cost-per-lead to $34.94.
Adding the CRM system and work phone fields further lowered conversion to 10% and cost-per-lead jumped to $41.90.
As you can see from the table above, an additional 4 fields decreased conversion rates by a whole 34%!
That is a very measurable number. And can you even imagine how much lost revenue that one additional field could cost for such a large company like Marketo.
Millions of dollars…
What I should do?
If your users need to complete the registration, only ask the most important information.
The best solution would be to let them create an account only by providing their name and email address (this way, you’ll gather their contact information) and ask them to provide additional information in later steps.
Distractions on Your Landing Page Can Cost You a Lot of Sales!
The rule with fewer choices works not only with registration forms but with landing pages too.
Take a look:
Here’s an example from Visual Website Optimizer showing how one of their certified partners increased revenue by reducing choices on their client landing page.
The objective here was to modify the homepage/landing page in order to draw more visitors into the sales funnel by minimizing the number of distractions.
So, they’ve created a new landing page variation which only had one call-to-action button and significantly reduced the number of links.
They speak for themselves:
Bounce rate: -8.5%
As you can see, the original homepage confronted visitors with too many choices, which causes confusion.
Reducing distractions resulted not only in a bounce rate decrease but also had a positive impact on the conversions and total revenue.
What to do with my landing pages?
Don’t overload your visitors with information.
Make your landing pages as simple as possible – remove all the distractions and leave only the most important information with a highly visible “Call-to-Action” button to encourage your visitors to take the desired action.
When It’s Too Difficult to Choose – It Gets Harder to Decide to Buy
You probably think that the more products you sell – the more revenue you’ll earn?
Again, this line of thinking may be wrong…
When there are too many choices, people are less likely to buy something.
I’ll explain with an example:
Sheena S. Iyengar, a professor at Columbia University and Mark R. Lepper, a professor at Standford University carried out a test to find out how different quantities of products affects buying behavior.
They set up a free tasting booth, with six different jams in a grocery store.
During the test, 40% of the customers stopped to taste the jam and 30% of those bought some.
Then a week later, they set up the same booth in the same store, but this time with twenty-four different jams.
And here’s what happened:
60% of customers stopped to taste. But only 3% bought some!
That’s 10x fewer buyers compared to the first test even though the choice was 4times greater!
It seems a bit strange, doesn’t it?
It seems that if you have more choices to choose from, you should be able to select the most suitable product that best fits your needs.
In fact, it’s not the case.
It actually just gets more difficult for people to make a decision to buy.
But there’s a rational explanation for that:
When we have more choices, we expect more. This is because we expect that we’ll be able to choose the exact item that meets our needs perfectly.
But the truth is…
…when more choices are given for a product, the chances of our dissatisfaction with the product is higher.
This is because our expectations to find the perfect product are increasing. Meanwhile, when no choice is offered, we either have no expectations or our expectations are lowered.
Here’s how Barry Schwartz, a professor of psychology at Swarthmore College, explains this paradox in his book “The Paradox of Choice: Why More is Less”:
“The more choices we have, the more effort goes into our decisions, and the more we expect to enjoy the benefits of those decisions. Adaptation, by dramatically truncating the duration of those benefits, puts us into a state of mind where the result just wasn’t worth the effort. The more we invest in a decision, the more we expect to realize from our investment. And adaptation makes agonizing over decisions a bad investment.”
He also presented a talk at a TED conference dealing with the same materials as in his book:
According to the professor one of three things happen when people have too many decisions to make:
Consumers end up making poor decisions;
Consumers are more dissatisfied with their choices; or
Consumers become paralyzed and don’t choose at all.
How should I use this information?
Don’t offer too many choices on your page.
Only present 3 to 6 products at a time.
SMART PRICING STRATEGIES THAT CAN DRASTICALLY IMPROVE ONLINE SALES
Magic Tricks With Number 9 To Get Your Customers to Spend More
Head over to practically any store around and you’ll see prices that end in “9” everywhere.
Sometimes it gets really confusing.
But that’s probably one of the most popular tactics that marketers are using to trick the human brain and make the product look “cheaper”.
Let’s investigate how this little trick is affecting consumer’s buying behavior.
The University of Chicago decided to carry out an experiment with price variations.
In their experiment, a mail-order catalog was printed in 3 different versions and sent to an identical number of people. A standard woman’s clothing item was tested at the prices of $34, $39, and $44.
To the researcher’s surprise, in all tests, the item with number 9 at their ending price got the most sales.
Even when the items were priced at $39, it got more sales than the same item priced at $34.
But that’s not the only study with 9 price ending.
William Poundstone also analyzed 8 different studies in his book “Priceless: The Myth of Fair Value (and How to Take Advantage of It)” on the use of charm prices ($49, $79, $1.49 and so on).
He found that, on average, prices ending with 9 increased sales by 24% versus their nearby, ’rounded’ price points.
So, how to explain this magic of number 9?
Morwitz and Thomas explained this effect in their study called “Penny Wise and Pound Foolish: The Left-Digit Effect in Price Cognition”
“Since we read numbers from left to right while evaluating “2.99”, the magnitude encoding process starts as soon as our eyes encounters the digit “2”. Consequently, the encoded magnitude of $2.99 gets anchored on the leftmost digit (i.e. $2) and becomes significantly lower than the encoded magnitude of $3.00.”
But wait there’s more.
It seems that this number can totally mess up our understanding of real price differences.
Earlier there was an article called “The Psychology of Pricing: Making Prices Tick” on the Product Management Journal (unfortunately it’s not live anymore, but I’m so happy that I’ve saved it to my notes).
There was a pricing example provided from Microsoft’s web page selling Windows 7.
It’s funny how $199.99 seems a lot less than $219.99 even though it’s only $20 difference. It’s also interesting that $119.99 and $199.99 don’t seem that far apart even though there is $80 difference.
It only proves that the psychological difference between $199.99 and $219.99 looks bigger than the difference between $119.99 and $199.99 because the leftmost digit matters most.
Here’s How the Same Price Affects Sales for Similar Products
Since too many options can reduce consumer commitment, you may think that identical price points for similar items (for example, same scooters with different colors) won’t affect your overall sales.
Unfortunately, it’s not true.
According to research from Yale University, if two similar items are priced the same, consumers are less likely to buy one than if their prices are even slightly different.
Here’s how the experiment looked:
Researchers asked participants to choose or keep their money for two different packs of gum. One group saw both packs of gum priced at 63 cents while the other saw one gum priced at 62 cents and the other at 64.
These were the results they got:
This trivial difference caused 77% of the second group to buy vs. just 46% for the first group.
In other words, that’s a whopping 67% increase in total sales!
It seems that when similar items have the same price, consumers are inclined to defer their decision instead of actually taking action.
So when you have items that are similar but with different features, you should consider testing sales by changing their prices so that they are slightly different from one another.
But there’s one more thing to note about this strategy.
Don’t think that you can’t use similar pricing on your sales pages.
Actually, you can. And it can be stunningly effective!
But there’s one little secret involved.
Want to know what is it?
Let’s move to the next paragraph then.
This Simple Pricing Technique Will Skyrocket Your Revenue
Did you know that you can raise the value of a single product without touching its price by placing another less valuable product next to it at the same price?
I’ll explain with an example:
Dan Ariely, in his book “Predictably Irrational” provided an example where the introduction of a third variant suddenly made one of the earlier variants look much better.
He came across the following subscription offer from The Economist magazine:
Three types of the Economist Magazine subscriptions were offered to 100 MIT students:
Print + Web ($125).
And here are the results he got:
16% chose web subscription and 84% print & web subscription.
Nobody chose the middle option.
Then he removed the middle option and gave this offer to another 100 MIT students.
Now 68% chose web subscription and 32% print & web subscription.
Did you notice that in the first experiment, print & web subscription was the most popular option, meanwhile in the second one the lowest price won?
The point is that the middle option wasn’t useless, but it helped people to make a decision.
That’s because people have difficulty comparing different options. But if two of them are very similar (for example, same price), then it becomes much easier to decide which is more valuable.
Based on the same model Unbounce also did a similar experiment with their pricing page.
Before the test, the pricing option of that company looked like this:
Then they came up with a hypothesis that this is a page most consumers are too familiar with, because from their stand point, it’s hard to see the real value.
So they decided to change the pricing structure into the following one:
They speak for themselves:
233% increase in TOTAL conversions.
86% purchased the yearly plan of $299 and only 14% opted for a monthly plan.
And how you can use it?
First, give your users a product with only core features.
Then create another product with all your features. This is the product you WANT to sell.
Finally, create a third product which has the same or similar features as your first product and price it the same as your second product.
Track the results.
Price Anchoring or How to Influence Sales by Implementing the Contrast Principle
Imagine if you could make one simple tweak to your pricing page and see an instant boost in your online sales for a high-value product.
Think it’s near to impossible?
You should think again.
There’s a proven solution confirmed by various studies which can help increase your sales even for a high priced products.
Let’s get started with a quick question:
What’s the best way to sell a $1,000 suit? – Put a $10,000 suit next to it!
It’s so strange, isn’t it?
$1,000 alone looks pretty big figure to spend on something. But next to $10,000 it suddenly becomes quite a reasonable price.
This mental effect is called “price anchoring“.
According to research from Rutgers University we are willing to pay higher prices when they are “anchored” by an even higher price.
Mathematical psychologists Amos Tversky and Daniel Kahneman explained that if we have any uncertainty about the price of a product, we often look for information from surrounding offerings. Thus, a $1,000 suit seems like a bargain next to a much more expensive suit.
Take a look at the pricing page on BombBomb.com:
That $49/month package look like a really good deal next to the $1299 annual package.
William Poundstone revealed that this strategy is also very often used in restaurants to encourage diners to buy more expensive items.
By putting high-profit items next to the extremely expensive anchor, they seem cheap by comparison. So, the triple-figure price here is probably to induce customers to go for the $65 Le Grand plate to the left of it or the more modest seafood orders below it.
How you can use it.
Add some very expensive products to the selection (that you don’t even intend to sell) next to the product you want to sell.
By placing premium products near standard options you’ll be able to create a clearer sense of value for potential customers, who will view the less expensive options as a bargain in comparison.
Moreover, there are always people who want a premium option. And offering an expensive option will not only allow for those interested in spending more the ability to do so, but it’s also a lot safer than introducing a cheaper option.
How to Write Prices the Right Way
In the Journal of Consumer Psychology, researchers found that prices which contained more syllables seemed drastically higher to consumers.
When these pricing structures were shown to subjects:
…the top two prices seemed far higher to consumers than the third price.
According to the same study: This effect occurs because of the way one would express the number verbally: “One thousand four hundred and ninety-nine,” vs. “fourteen ninety-nine.”
The same also happens even when the number is evaluated internally, or not spoken aloud.
But that’s not all.
If we start to talk about the number of symbols in the price – then another question arises:
How about those “$” and “€” currency signs?
Another study by Cornell University found that diners in upscale restaurants spent significantly less when menus contained the word “dollars” or the sign “$”.
Researchers explained that “in a society where we’re overloaded with information, consumers tend to follow the path of least resistance. Expensive restaurants usually have minimalistic prices like “24” — meaning $24.00 – because they want you to focus on the food and not the price.”
So, perhaps making your prices look more simple is just what your sales pages need?
Don’t Be Afraid to Raise the Price
Let’s face it:
Sometimes increasing your product price can help you dramatically increase your overall revenue.
And you shouldn’t be afraid of doing that.
As it turns out…
…one simple lift in your product price can help increase your total revenue by a whopping 100% and even MORE!
I’ll explain with an example:
Visual Website Optimizer shared a study, which revealed how a server monitoring company was able to increase their total revenue by 114% by raising their product prices.
Here’s what they did:
At first their pricing page look liked this:
Then they decided to A/B test a new “packaged” pricing structure where the lowest package started from $99 per month:
And here are the results they got:
The increased price resulted in a decrease of 35% for free signups.
…their total revenue increased by the whole 114% (or more than 2x more than it was before)!
After the test they’ve also generated some very interesting insights:
Pricing is important to get right and the best way to do that is to test your hypothesis with real data.
Most of your customers care more about the value your product provides them rather than how much it costs you to operate.
Therefore, you should base your prices on what your product is worth to your customers and not on how much it costs you or the profit you want to make per sale.
Always keep testing; you don’t know where you’re leaving money on the table.
By the way, many sales professionals agree that it’s much easier to sell 1 product which is worth $2000, than 200 products which are worth $10 each.
That’s because it’s a lot easier to get 1 paying customer than getting 200 people to pay even a small amount.
So maybe a small lift in your prices is just what you need in order to increase your overall revenue.
A Pay-What-You-Want Option Can Significantly Increase Interest in Your Product
Here’s the brutal truth:
People don’t know how much things are really worth.
Thus, a possibility for buyers to pay their desired amount can work extremely well.
In some cases, the buyer will choose an option to pay the lowest possible amount.
But in most cases, they should choose to pay more than the product is actually worth.
Let’s look at this experiment, which was conducted by the University of California:
In this experiment, more than 113,000 amusement park visitors were offered three different ways to buy a souvenir.
A first group was given a traditional fixed price, and half of this group were told that 50% of the income would go to charity.
A second group was allowed to pay whatever price they wanted, including zero.
And of this second group, half were told that 50% of whatever price they paid would go to charity.
Here are the results they got:
During this experiment, researchers found that at a standard, fixed-price, the charitable option increased demand only slightly.
However, when participants were able to pay whatever they wanted it created substantially more profit.
In another experiment, creators of the indie video game “World of Goo” decided to celebrate their one year anniversary and offered their users the chance to buy the game for whatever price they want.
During 13 days of the experiment, about 83,250 people downloaded the game from their website with the average price paid of $2.03.
Moreover, another nice side effect of this promotion was that sales of other gamesSteam and WiiWare rose by 40% and 9% respectively.
Of course, this strategy won’t be suitable for all type of products. But it can be quite an interesting and attractive solution if your product complies with these 5 conditions (according to the Smart Pricing book):
A product with low marginal cost
A fair-minded customer
A product that can be sold credibly at a wide range of prices
A strong relationship between buyer and seller
A very competitive marketplace.
DISCOUNT PSYCHOLOGY: WHAT SCIENCE SAYS
How to Discount a Product the Right Way
You probably already know that product discounts are one of the most effective marketing strategies.
But have you ever thought that it can also create delays and lost sales if presented to customers in the wrong way?
Let me explain it to you.
Once again, I have an amazing example from the article called “The Psychology of Pricing: Making Prices Tick”, which were published in Product Management Journal (and, unfortunately, it’s not available anymore).
Take a look at the image below.
Which options do you think are more likely to stimulate customers to make a decision to buy?
Well, as you probably noticed, in the first and second examples, both discounts are the same.
However, according to pricing psychologists, a 50% discount in the first example is more attractive than £5 discount. This is because 50 is a bigger number than 5. Meanwhile, £20 off from a £200 item seems far better than a 10% reduction.
The third example is from an experiment in a retail store in the USA, reported in The Psychologist. The first offer of a 20% discount for 3 days caused a 70% increase in sales. However, the second offer of a tapering discount resulted in a staggering 200% increase in sales!
The rationale was that customers were keen to avoid losing out on the discount so were prompted into taking action and made an immediate decision to buy.
Now you’re probably thinking:
Which option would be the most suitable for me?
My advice would be…
…follow the “Rule of 100”!
This is the rule, which Jonah Berger suggested to follow in his book Contagious: Why Things Catch:
When your price is under $100, use a percentage discount (e.g., 25% off).
When your price is over $100, use an absolute value (e.g., $25 off)
In both cases, you’ll be choosing the discount with the higher numeral (which will influence people’s perception of the magnitude).
Offer a Discount for an Extra Item
A team of researchers, led by Akshay Rao of the University of Minnesota’s Carlson School of Management, looked at consumers’ attitudes to discounting.
They found that people may think that a 50 percent increase in quantity is a better deal than getting a third (33 percent) off the regular price.
In this experiment, the researchers sold 73% more hand lotion when it was offered in a bonus pack than when it carried an equivalent discount.
The main reason is that most people are useless at fractions.
This numerical blind spot remains even when the deal clearly favours the discounted product.
In another experiment the subjects were offered two deals on loose coffee beans:
33% extra free
or 33% off the price.
The discount is by far the better proposition, but the supposedly clever students viewed them as equivalent.
Some researchers postulate that it’s a result of humans’ inability to understand basic fractions – and this is probably a large factor.
But consumers may also place a higher value on the idea of “acquiring more,” as opposed to “paying less.”
How you can use it:
Don’t talk up the discount. Talk how much bigger the box is or how much additional value they’re able to get.
Product + Free Shipping is Boring. Offer a FREE Product + Shipping
Probably, we all are familiar with the free shipping offers.
Ten years ago it was a very effective way to increase online sales.
But today we’re barely buying anything if we’re not getting free shipping together.
So, if you want to come up with something new and outstanding then offer a FREE product and ask your visitors to cover only the shipping costs?
Let me explain it:
This is a very successful sales strategy that Russell Brunson is using when selling online.
What he does is that he’s giving away a free product and asking only to cover shipping costs (see here how it looks like in action).
If you aren’t familiar with how the offer works, you may be confused about how people make a profit when they are sending a product for free.
But that’s only the first impression.
All the secret is in the…
Upsells and downsells!
While there isn’t much margin when you offer the product for free plus shipping, you can offer some outstanding upsells that encourage people to buy more right after they order your product.
A free plus shipping funnel is basically founded on the premise that since a customer got something for free with complimentary shipping to boot, they are justified to purchase something else since they got something for free!
Instead of selling ONE item to your visitors, you identify people that are BUYERS and thus present them with immediate upsells and/or downsells to maximize the amount of income you can generate from them.
You should take your customers towards your highest perceived services or products step-by-step by providing great amount of value.
Let’s take a Dentist where he offers FREEteeth cleaning that would attract his dream client.
Second, he offers additional value by offering Retainers.
Third, he offers Cosmetic Surgery.
As you know, for many dentists, they make the most money and provide the most value for their patients by offering cosmetic surgery.
Fourth, he offers you six months check-up program which is actually a continuity program.
A continuity program is where you continue paying on a weekly, monthly or yearly basis until you decide to cancel.
Instead of trying to convince someone to buy the most expensive offering right away, you need to build a funnel that will help you to do two things:
Provide value to each customer at the unique level of service that he or she can afford.
Make money and be profitable while identifying your dream clients who can afford your highest offer.
When you implement each of these secrets, you will transform your business into a sales and marketing machine that allows you:
to outspend your competitors
acquire an almost unlimited number of new customers
I just suggest you buy the DotCom Secrets book by Russell Brunson and you will not only see it in action but will be able to learn everything while reading the book.
And if you’ll need an online tool for that ClickFunnels might be worth checking.
CREATE A SENSE OF URGENCY
A Few Creative Ways to Force People to Worry About Losing a Good Deal
The ability to shop from home and on multiple sites at once enables an opportunity for users to take more time before making a purchase decision.
That sounds great for them…
…but not for you!
As a seller, your main goal is to prevent potential customers from checking deals on other sites and accept your offer as fast as possible.
Thus, urgency sense may appear as a great strategy to increase your overall sales.
How are the world’s biggest brands are using urgency in their online sales strategy?
Groupon is probably the best example of implementing a sense of urgency with regular deals.
They offer huge discounts on various products, but the countdown timer silently warns you not to delay if you don’t want to miss this great offer.
The same strategy is used by AppSumo, which provides daily deals for digitally distributed goods and online services:
They regularly come up with brilliant discount offers, but they are always time-sensitive.
However, a countdown timer isn’t the only urgency example you can use.
Some marketing experts even argue that showing limited items works much better than a countdown timer.
Amazon usually shows buyers that only a few items of specific products are left in stock:
This message tells users that this item won’t be available for long due the popularity and limited stock.
Therefore, it provokes people to act more quickly.
But wait, there’s is more:
EasyJet does something very creative:
They actually show you the number of other people looking at the same route.
Knowing the fact that low-priced flight tickets are usually very limited, you may start to think: “Wow, so many people are looking at this offer right now. I’ll have to hurry up if I want to get the best deal“.
And you just don’t have time to think about it too much. You’d probably buy it while others haven’t even purchased it yet.
How a sense of urgency influences a user’s thinking
Buyers do what their instincts tell them to do — to act immediately on what is important, and to acquire what is limited.
Therefore, people tend to act quickly when an issue is important enough. They tend not to delay the decision to buy when they feel that they can miss an opportunity to get the exact product.
And the fascinating thing about urgency is that when something begins to run low, people’s desire for it tends to rise.
This feeling compels users to take action.
OFFER A LIVE CHAT
Add Live Support to Raise Confidence in Your Brand And Increase Conversions by 150-200%
Think about it:
From the customers perspective, shopping online is a bit more complicated than shopping in an offline store.
When shopping offline, customers are able to take a look at the product before spending their money. Meanwhile, when shopping online, they have to pay before they get the product.
Another important thing about shopping offline is that when customers have any questions or concerns about the product, they can immediately get help from shop assistants. While online shopping usually doesn’t give such opportunities.
According to Econsultancy 83% of online shoppers need support to complete a purchase. This is a particular issue for ‘dependent’ shoppers, those with limited experience of online shopping, where this number increases to 90%.
But wait, there’s more.
They also expect to receive support quickly.
71% expect some assistance within five minutes. And if they don’t get it, 48% will abandon the site.
Getting the issue resolved quickly is the most important thing for online shoppers. Therefore, having a live support feature on your website may be one of the most influential factors for higher sales.
It helps to add a human factor to your website and effectively assigns your customer service agents to provide real-time answers and build confidence during a customer’s shopping experience.
According to the study on eMarketer, online buyers who had used live chat were more likely to make online purchases at least once a week (40%) than buyers who had never chatted (22%).
Moreover, 63% of respondents who chatted said they were more likely to return to the site, and 62% reported being more likely to purchase from the site again.
A further 38% of respondents said they had made their purchase because of the chat session itself.
Take a look how these two companies were able to increase their conversions by using live chat
Logical Position implemented live chat to their website to offer immediate help for clients who were looking at their site.
This feature alone helped them to increase leads by 150%, meanwhile, sales went up by a 30-40% margin (far more than they initially expected).
Another example comes from Intuit, accounting software providers.
They successfully increased conversion rates by up to 211% using proactive chat at different parts of their site with different chat design in those areas.
Using proactive chat on the checkout page increased their average order value by 43% compared to when chat wasn’t used, and there was a 20% increase in conversion rate when proactive chat was used.
Meanwhile, lead page conversions increased by 190%.
What you should do
Test live chat feature on your website. There is enough evidence to show that using live chat effectively results in both increased conversion rates and higher order values.
Even if you are not able to increase conversions, you’ll still have the opportunity to talk to your visitors, find out what exactly they’re confused about and what their main objections preventing them from buying your products or services are.
Why live chat works so well
First of all, think about how you’d look for support whenever a questions pops up about a product or service. You find yourself looking on the website for contact details or support articles, taking away precious time and you often don’t even find the answer there.
Live chat is convenient for customers, it taps into customer pain points, it lets them to feel a stronger connection with your company.
A Little Secret on How to Enhance Customer Satisfaction And Receive Additional Benefits as a Seller
As a conversion-orientated marketer, your main focus is to convince visitors to take a specific action on your landing page (typically to make a sale).
Do you agree with that?
But here’s what the most common problem is:
Once that happens, many marketers simply thank the customer and happily walk away with cash in hand.
That’s a huge mistake!
And here’s why:
Scientists have found that very often right after the purchase customers may begin to feel a form of cognitive dissonance called buyer’s remorse.
Buyer’s remorse is when we feel regretting the cost of what we’ve just bought. It may stem from fear of making the wrong choice, guilt over extravagance, or a suspicion of having been overly influenced by the seller.
However, for years, marketers have been attempting to reduce buyer’s remorse through many different methods.
One specific technique employed by marketers was the inclusion of a coupon towards a future purchase at the point of sale.
As it turned out, this has many benefits for both – the consumer and retailer:
First, the consumer is more likely to return to the store with the coupon, which will result in a higher percentage of repeat customers.
But most importantly, each successive time a purchase is made and is deemed satisfactory, buyer’s remorse is less likely to be experienced (as per the Journal of Global Business Issues).
However, these days, marketers have developed much more sophisticated ways that can help you engage your customers right after the purchase and increase their satisfaction.
Would you like to know more?
The keep reading.
Here’s what you should do:
When customers reach your Thank-You page, it’s the exact moment when a nice surprise will fire up their endorphins and make them feel happy again.
So don’t waste this moment with a simple “Thanks for buying! See you later” page.
Instead use this:
Give your customers something valuable in exchange for something equally valuable to you.
Right after the purchase it’s the time when customers tend to be most engaged and receptive to your brand.
And this is a wonderful moment to go the extra mile and ask or offer something more to your customers.
You can ask for a social share in exchange for a discount coupon; or give them a free gift for referring other people to your sales page.
Everything can work incredibly well if implemented wisely.
Would like to see some real-life examples?
Here you are.
One of the most incredible post conversion marketing examples I’ve ever seen is Harry’s viral marketing campaign.
With one little trick on their Thank-You page they were able to gather 100,000 emails in only one WEEK!
Let’s see exactly what they did:
After a user signed up to their email list they got the Thank-You page, which contained a shareable link to the email registration page.
By sharing the link, users had the opportunity to earn various free products.
The more friends signed up using their unique referral link, the bigger the prize they earned.
And as I’ve already mentioned, the results were incredible…
77% of the emails were collected via referral, meaning about 20K people referred about 65K friends!
It should also be noted that after this incredible product launch, Harry’s raised 100+ million dollars to buy a 94 year old German factory that makes its blades and their success story still continues…
But let’s take a look at a completely different example from Unbounce:
What they did is change their webinar registration Thank-You page from asking for a social share to asking people to subscribe to their blog newsletter.
2,500 people registered for the webinar, and of those, 40% subscribed to the blog!
That’s 1,100 extra blog subscribers (which they have an opportunity to bring back later) just by adding a CTA to the confirmation page of a webinar lead generation form.
From here, it’s all about experimentation. Take a few moments to evaluate your own thank-you pages.
Experiment with upsells, live demo signups, quizzes, social recommendations and everything else that comes to your mind.
If you find what works the best with your customers, you’ll enjoy the extra benefits, which probably wouldn’t have occurred without these tricks.
Social commerce is one of the possible choices for post-conversion marketing.
But since it’s so effective, I think it should be described in a bit more detail.
How to Increase Your Online Sales Through Social Recommendations
Think about it:
Are you more likely to buy a new book because the shop selling it claims it’s good or because a trusted friend says it’s worth reading?
Of course, you’re going to trust your friend’s advice.
And you’re not the only one.
A study by Econsultancy confirmed that conversations with friends and family are the most trusted source of information for consumers.
But that’s not all:
55% of SteelHouse respondents reported that they share their purchases socially on Facebook, Twitter, Pinterest and other social sites;
In a study by the Foundation Inc, 49% of people said that sharing allows them to inform others of the products they care about and potentially change opinions or encourage others to take action;
And according to eMarketer, 68% of U.S. social media users ages 18-34 and 53% of those ages 35-44 say they are at least somewhat likely to make a purchase based on a friend’s social media updates.
That sounds great.
But here’s the question:
How do you convert customers into your brand evangelists on social media?
As a brand, you can facilitate more sharing by making it as easy as possible for your customers to talk about you on social media.
And the easiest way to start is your thank-you page confirming their online purchase.
Include a couple of sentences on your thank-you page with customized social sharing icons that include pre-populated text mentioning the purchased product.
The easier you make it to share, the more likely people are to follow through.
Here’s how Eventbrite successfully implemented social media recommendations into their marketing strategy
When a visitor books tickets using Eventbrite for an upcoming concert or conference, the website automatically prompts the customer to share that they’ve purchased event tickets on Facebook.
Even when you close a pop up, you still have an option to share it on other social networks:
This wasn’t required for a visitor, but often these tickets were to see for an entertainment show, which is typically what someone is interested in sharing with their friends on social media.
The company revealed that every time someone shared a paid event on social media, it drove an additional $3.23 in revenue back to the event organizer, and 17 additional page views back to event pages.
They also found that people coming from social recommendations had a deeper engagement and generated higher sales.
Moreover, for Eventbrite, Facebook became the #1 referring site for traffic to their website surpassing even the Google search engine.
Marcus Taylor shared some stats from another experiment on YouMoz Blog when they ran a Groupon deal for musicians where they bundled hundreds of dollars worth of recording time, information products and discounts into bundles that sold for 1/10th of the value.
After a customer bought the deal, they offered them the chance to share the deal with their friends in return for an extra $100 worth of free discounts.
This little trick resulted in over 250 additional Facebook shares, which also had two consequences:
It increased the social proof of their landing page, which resulted in an increased conversion rate from around 5.6% to 8.3%.
It also generated more customers. Over the five days the deal ran, they generated 34 sales attributed to customers sharing the deal on Facebook, which directly generated about $2,300 in extra revenue over the five days.
Now It’s Your Turn
You’ve just seen some of the best psychological techniques that can help you sell more online.
Now it’s your turn to put these tricks into practice.
Select the most suitable ones for your business and start testing.
I have no doubt that some of them will bring you incredible results.
By they way, if you have anything else to add from your own experience or know a great case study, be sure to share it in the comments below.
I’d love to hear more.
P.S. Don’t forget to download my Sales Stack:
$275 in FREE Ad Credits: Google Adwords, Bing Ads, Linkedin Ads, and more…
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The post 17+ Little Known Psychological Techniques That Will Influence Your Customers to Buy More from You appeared first on MARKINBLOG.
What’s the first thing you do when you open your browser?
Chances are, you go straight to Google (perhaps Bing or DuckDuckGo?), type in a few words, and wait for the results to point you in a direction.
Are you looking for specific SEO stats?
It’s hard to find them, isn’t it?
That’s why we put 36 most interesting SEO stats in one place!
The numbers reflect just how crucial the good old search engine still is to the user journey:
General Search Engine Statistics
93% of online experiences begin with a search engine (Search Engine Journal).
21% of users access more than one of the search results (Moz)
75% of people never scroll past the first page of search results (HubSpot)
70-80% of users ignore paid ads and organic links get 70% of all clicks (Imforza)
Search engines are the #1 driver of site visits, 300% more than social media (Search Engine Land).
Up to 90.6% of web searches happen on Google as of October 2018. The exact numbers vary from source to source, but what’s clear is that Google is dominating and growing (SparkToro).
60% of users click on one of the top three search results (Search Engine Journal)
50% of searches are long-tail keywords – four words or longer (Word Stream)
89% of online purchasers used SERPs to make their decision (Dezzain)
Google receives over 63,000 searches per second on any given day (Internet Live Stats).
Google implements over 500 changes to its algorithm every year (HD Web Pros).
As you can see from these stats, search engines are still the preferred way for people to find what they’re looking for. As a digital marketer, it’s also abundantly clear that you need to aim for the first page of results to get anywhere and that the higher you can go, the better.
With that in mind, let’s see what the numbers have to say when it comes to mobile, local, and content marketing SEO to get the most out of Google, and other search engines.
The first SERP entry gets more than 20% of clicks while the top three get almost 50% of all clicks on the first page (Ignite Visibility).
The #1 organic result is 10x more likely to receive a click compared to a page in #10 spot. (Backlinko)
Mobile SEO Statistics
96% of mobile search traffic is done using Google (NetMarketShare)
The mobile share for organic search engine visits reached 65% for DuckDuckGo, 64% for Google, and 53% for Yahoo in 2019 (Statista).
Click-to-call commerce’s total worth surpassed $1 Trillion in 2015 and is projected to close in on $2 Trillion by 2019 (Marketing Land).
41% of consumers locally look up a business while in the physical store on their mobile devices (Think With Google).
Worldwide, mobile internet usage already surpassed desktop internet usage in 2016 and currently makes up 49.07% of all traffic after a small dip (Statista).
16% of mobile users prefer a voice search or a search engine app (Search Engine Land).
51.3% of internet users worldwide operate mobile and tablet devices, while 48.7% use desktops (Stat Counter).
The numbers clearly show how big the mobile market is, and that it’s set to potentially dominate time spent online in the future. However, it also shows that special measures need to be taken to accommodate mobile users.
The physical limitations of smaller screen sizes and the fast-paced context in which they are used demand special consideration. Businesses need to make sure their SERP results are up to date with a Google Maps location and click-to-call.
72% of consumers who did a local search on a smartphone visited a store within 5 miles while 66% using computers did (Think With Google).
Search engines account for 88% of smartphones and 84% of computer/tablet local searches (Think With Google).
82% of smartphone shoppers did a ‘near me’ search. Unsurprisingly, food leads the way with 84% of ‘near me’ searchers making a purchase (Search Engine Land).
18% of local mobile searches lead to a sale within a day while only 77% of non-local searches do (Business 2 Community).
50% of consumers that did a local search visited a store within a day while 34% of those using a computer did the same (Think With Google).
61% of smartphone users are more likely to contact a business if the content is catered to their location (Think With Google).
92% of consumers will pick a business on the first page of local search results Search Engine Watch).
Clearly, consumers that search for businesses locally have a strong intent to buy. That makes this a critical juncture for local businesses to win over and convert them. The key factor seems to be making the user journey as smooth as possible.
That means making sure all your Google search result info is correct and up to date so they can contact or find your business as soon and as easily as possible. It also means catering content according to the individual’s location.
Site Speed SEO Statistics
The average load speed for top ranking sites is 1.9s (99 Firms)
53% of users will leave the page if it takes more than 3 seconds to load (Marketing Dive).
Tumblr, Pinterest, and Instagram’s user base are growing significantly and nearly all major social platforms have over 1 billion users (Dustin Stout).
There are more than 3.5 billion social media users and the average American has 7.1 social media accounts (Small Biz Genius).
What you may find surprising is that long-form content performs so well on search engines. This is partly due to the fact that you can rank for multiple search terms or maximize a specific one. However, it also shows Google’s commitment to promoting in-depth and valuable content.
Research also suggests people are increasingly ignoring paid ads. As it’s both cheaper and more effective, content marketing seems to be the most budget-efficient digital marketing tool. Moreover, there are so many ways to be one of the best players on the field within a digital marketing framework with a low budget. While your own blog should be your prime focus, social media is not to be ignored. It’s also worth noting that visual content will become more important for engagement in the future.
As a result, content marketers will have to consider how to repurpose content for different platforms, mediums, and formats, and how effectively reach out to bloggers and editors. Small to mid-sized businesses without the resources may need to engage a guest posting agency or take a holistic approach by themselves. Check this guide on pitching to editors by Luckyposting to start from the first steps and develop your own guest posting strategy.
The results are in, and content marketing is an incredibly effective technique to improve your SEO. The more content you have, the higher the chance Google can index something relevant to future user searches. Just as importantly, your content can be used to shape consumer’s perception of your brand.
Paid search has evolved heavily over the last two decades.
What started as ugly banner ads on search engines, evolved into consumer and marketer-friendly tools to help discover and uncover products and services.
Not only do consumers get to find the businesses and answers they seek, but marketers get a unique set of tools to introduce their businesses to the world in a way that is driven by hard, cold, and impossible to disagree with data.
Whereas businesses and marketing agencies of the past didn’t know which of their marketing efforts were a waste, these days you can see how a color of a button or the placement of a word can change how much revenue your company generates.
This is all thanks to a little something called Pay Per Click Advertising, or PPC.
26 Most Important Pay Per Click Statistics
Below are 26 Paid Search statistics that you should be aware of, with a short blurb as to what it means for you.
1. The average cost per click in Google Ads across all industries is $2.69 for search and $0.63 for display.
And this is the average Cost Per Click (CPC) grouped by industry:
6. 46% of the total clicks go to the top three paid advertising positions.
Some people like to set up “set it and forget it” campaigns. This statistic is the perfect reason to not do that.
Optimizing your campaign will get you more coverage on average, which means more clicks and better results.
7. Advertising accounts for about 97% of Google’s total revenue.
Why is this important?
Because it’s a sure sign that not only is PPC here to stay and is a good long term strategy, but that the tools available to you will only improve over time and Google’s search decisions will continue to cater to PPC ads.
8. Businesses typically make $3 for every $1.60 spent on Google Ads.
Anybody getting close to 50% returns on their marketing campaigns is usually a happy camper.
While this is only the average, it can show potential for you to make a decent margin on your advertising, especially if you’re in the services industry that has limited overhead.
9. In AdWords, the overall average conversion rates are 3.75% for search and 0.77% for display.
While display advertising is all the rage because it is generally cheaper, the conversion tends to be lower than “intent-based” searches.
This is good to bear in mind when deciding on how to split your PPC budget.
10. Approximately 36% of mobile searches are local.
Most people thought that the rise of search engines and digital marketing would hurt local businesses when it has actually done the opposite.
Especially the rise in mobile use that comes with location tracking and automatic search matching, local businesses have a new life breathed into them.
11. 86% of all American consumers regularly utilize the World Wide Web to search for local businesses that match their needs.
That’s right, even the boomers.
If you’re a local business, it is absolutely necessary for you to take advantage of every aspect of local marketing.
Waiting for people to drive by and see you is no longer a marketing strategy.
Most of those people will be looking down at their phone for Google maps.
12. 70% of mobile searchers will directly call a business via Google Search.
As long as I’ve been in digital marketing, this surprised even me. Mobile ad extensions are super effective, but a 70% average is an eye-opener.
If you’re running ads its a must you run them on mobile, and if you’re running on mobile, its a must to include the call extension.
13. 46% of Americans pick up and unlock their smartphones to check for notifications upon waking up each and every morning.
People’s attachment to their phones is growing year over year.
Every marketing effort that you partake in has to be mobile-friendly.
Whether it is your ad, your website, or your videos, make it mobile-friendly because there is a huge chance that where it will be seen.
14. 2018 to 2019, the total number of devices around the world with ad blockers rose from 142 million to upwards of 615 million.
This statistic can scare some people but in reality its good news. Because it’s telling us that the number of devices used is growing, and the way people consumer ads is changing.
15. 46% of Internet users can’t readily tell the difference between PPC ads and links returned organically from searches.
This is something I didn’t expect to be true in 2019 but it is great news for PPC marketers.
With all of the changes Google has been making to its layout over the years, it looks like moving the PPC ads to the top and bottom-paid off.
Being mistaken for an organic search is the best thing a PPC ad can ask for because those clicks won’t see you as an “advertisement” and that earns its own set of trust.
16. The top PPC search engines in order are Google, Yahoo, and Bing.
A lot of marketers avoid Yahoo/Bing and usually at their peril. I’ve seen many campaigns in certain industries perform much better and have a better CPC than that of Google.
If you’re a PPC marketer, make sure you’re taking advantage of the channels available to you.
17. Consumers make more than 160 billion searches per month on Google alone.
Needless to say, Google is not short on opportunity.
As the population increases and more countries get access to the internet, this number is only going to go up.
18. Google reports that search ads can boost brand awareness by as much as 80%, making consumers more likely to remember your brand and interact.
Some big brands have taken a while to adapt to the digital marketing model and most are beginning to see the power in it.
Companies are funneling huge amounts of money just to be seen.
This is proof that Google and Facebook are the new Billboards, except they provide better targeting and data than a busy highway.
19. 40-minute average viewing sessions of mobile devices on YouTube.
Why is this relevant?
A 40-minute Youtube binge results in a ton of ad viewing.
This results in huge viewership opportunities for you to get your brand in front of people. The video will continue to rise and you should jump on the wagon now.
20. 3 out of 4 people who find helpful information based on their location consider visiting brick-and-mortar stores.
While e-commerce is all the rage, brick and mortar businesses who take advantage of PPC’s and digital marketing can grow their businesses tremendously.
21. 90% of consumers say they trust online reviews.
If you aren’t using reviews in your marketing then you’re missing out on huge conversion opportunities. Social proof is a must and this statistic goes a long way to prove it.
22. More than half of all searches are longer than four words.
Make sure to always do ongoing keyword research and look for phrase match opportunities that you can take advantage of.
23. Ad spending is increasing, 72 percent of marketers are spending more on social ads in 2018 and 60 percent of marketers are spending more on text ads and mobile ads in 2018.
This is going back to an earlier point, and that’s a simple fact that it’s WORKING!
Businesses are seeing tremendous results in social and search ads and it will only get more competitive, get in now while you can grow your business before the big companies make it hard to compete.
24. PPC ads can put you on the first page for a given search term within a day.
The one main thing that PPC ads will always have over SEO is the ability to provide instant results.
There is no waiting, there is no guessing.
It’s like a faucet, once you turn it on, the water comes, and you better be ready to catch it.
Because if you don’t have good traps in place, it will go right down the tubes. So make sure you’re aware of CRO before you launch a PPC campaign.
25. PPC visitors are 50 percent more likely to make a purchase than organic visitors.
There goes another PPC pro comment.
This is another sign that PPC visitors are more likely to buy than organic users, who are more likely to be in the browsing process.
26. The most effective PPC channels are text ads, remarketing and mobile.
Next time you launch a campaign, keep this stat in mind. Directly from Google themselves.
Run With It!
A lot of these statistics are surprising and eye-opening.
The overall takeaway is that mobile and local searches on the rise and people are making more purchases through PPC ads and getting much more attention than marketers assume.
There is a real ROI to be made with PPC advertising, and if done right, it can mean profits for your businesses.
Use these statistics as motivation and audience to launch your successful PPC campaign ASAP!
Google Ads Benchmarks for YOUR Industry [Updated!]
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PPC Statistics and Trends
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